North Commercial 51.5154° N · 0.1755° W
Paddington, London

I build the investor case, then run the outreach until the meetings are booked.

Commercial execution for pre-revenue founders. Deck, model, target list, and the outbound that fills your calendar, run properly rather than in bursts.

Both sides of the table

I've built the pipeline for founders raising, and screened a thousand deals at an early-stage fund. I know what gets a no before you hear it.

3,000+Investor and stakeholder contacts run from cold
$5M+Raised across seed and pre-Series A rounds
50+Simultaneous live investor conversations managed
1,000+Deals screened at an early-stage venture fund
The gap

Good technology, no commercial function.

Most early-stage teams aren't short of substance. They're short of someone whose only job is the commercial side.

So the deck gets rebuilt the night before. The investor list is forty names off a Google search. Outreach runs for a fortnight, then stops.

Fundraising isn't a document. It's a pipeline, and pipelines need someone running them.

Product and technology
Commercial function This is the part I run

That's the job I take off your desk.

Engagements

Three ways to work together.

01Raise

Investor readiness & outreach

Market sizing, competitive positioning, pitch deck, financial model and data room. Then the investor target list, the sequences, and the outreach run and managed through to booked meetings.

£1,800per month · 3 months
02Traction

Pre-commercial traction

A mapped list of plausible design partners, the approach written and run, and you briefed into every conversation. LOI and pilot templates chased to signature, so the round has named logos behind it.

£1,500per month · 3 months
03Both

The full pre-seed storyRecommended

Materials, investor pipeline and signed design partners, run in parallel. Investors stop asking whether anyone wants this, because three companies have already put it in writing.

£2,300per month · 3 months
How it runs

Twelve weeks, in three movements.

Weeks 01–03

Build

Positioning, sizing, materials, and the target list. Nothing goes out until the case holds up.

Weeks 04–08

Run

Sequences live, replies handled daily, meetings booked into your calendar with prep notes attached.

Weeks 09–12

Convert

Follow-ups pushed, LOIs chased to signature, and the whole pipeline handed over documented.

Track record

Where I've done this before.

2025
A&B Smart MaterialsOxford University spin-out · biodegradable superabsorbent polymers
Led seed fundraising execution. Investor pipeline built from cold across the UK, EU and China. 1,000+ contacts and three non-binding letters of intent secured.
2024–25
AeroQuanta TechCranfield · autonomous UAV platforms for defence and logistics
Defined the business model, investor data room and competitive benchmarking. Repositioned the product narrative for investor and partner conversations.
2024
Nosh RoboticsBengaluru · AI-powered home cooking robots
500+ targeted investors approached, 50+ live conversations managed at once. Contributed to $3M+ raised at pre-Series A. Built the B2B pilot and partnership frameworks.
2023–24
Screened 1,000+ deals and ran diligence on $3M+ of opportunities. I know what makes an investment committee say yes, because I wrote the memos.
Start a conversation

Tell me who you need in the room.

Send two lines on what you're building and when you're raising. If I'm not the right fit I'll say so, and usually point you at someone who is.